SMS Marketing in Kenya

 Bulk sms marketing strategy is an SMS service that business promoters take to their client base through bulk text messaging services. With most people owning cell phones today, these text message based marketing methods reach the consumer very quickly and help them to respond quickly. Most of the time, marketers use SMS marketing techniques to market their products or services in local or other specific markets where most people speak or read English. The messages are short and to the point and there is usually no requirement for the consumer to sign up or download anything onto their phone. Marketing using bulk sms messaging has exploded in popularity since the advent of the smart phone. There are many types of bulk sms messaging including bulk text, bulk sms messaging gateway, bulk sms gateways, and bulk sms services.

An API is an Automated External Protocol, which is a type of internet messaging protocol that allows software programs on the phone to exchange messages. There are three different types of API's used in Kenya, namely, MMS, bulk sms and BPSH. An example of a MMS API is referred to as Multimedia Message Services API, Multimedia Subscriber Identification Protocol or SMS API. A BPSH API is commonly known as Business Processing Server API, Short Messaging Service API, or Short Message Service API. This article will focus on the SMS API.

One of the many advantages of SMS technology is that it allows for text message based communication at a much faster rate than e-mail, cellular phone calls, and even faxes. The primary advantage is that sending one text message takes a fraction of the amount of time when compared with e-mailing, cellular phone calls and faxes. This means that marketers can use bulk sms services to send quick text messages to customers in Kenya.

This text message messaging option enables the marketer to easily send bulk messages and information to clients in Kenya. There are many free API's available online, and many mobile operators offer this feature in their handsets. These sms service providers have the ability to send various information such as text messages, email, pictures, videos, and audio files.

Some of the SMS service providers in Kenya include Cell Phone SMS, MMS, and HSDPA (High Speed Digital Subscriber Access) based services. The Cell Phone SMS service offers free sms from selected network carriers and offers text message delivery within 30 minutes. The sms sent through this bulk sms gateway has sender information embedded in the SMS, and hence, can be traced back to its originating server. The MMS service is similar to that of the Cell Phone SMS service, except that it allows text messaging for messaging of images and graphics. The HSDPA based sms gateway service provides connectivity even in situations where the mobile network is down, allowing users to send and receive text messages even during a mobile outage.

A SMS reseller program in Kenya offers various solutions for business expansion. The most popular bulk SMS solution is SMS promotion and marketing. The SMS promoted program enables you to promote your products or services to clients in Kenya at a very low cost. As the name suggests, the SMS promoted program connects clients with the right people in a quick and efficient manner. A good SMS reseller program enables you to increase your client base rapidly.

With the free bulk sms messaging API, you can easily send text messages to Kenya locals and abroad. With this text messaging service, you can also add the option of sending video clips or photos. A good SMS service provider in Kenya will provide various other facilities such as voice mail, instant messenger, conference calls, file transfer services, real time communication, access to internet, etc. You can also have a look at the various competitive mobile phone deals available in the market.

The bulk sms messaging service is also beneficial because it helps to create brand awareness among the local populace. SMS is an effective way to reach out to the people in Kenya and reach out to the prospective customers. Most of the marketers are using SMS as a major tool to promote their product or service. SMS messaging is the fastest and cheapest way of reaching out to the audience. So, if you are planning to expand your business in Kenya, then SMS messaging is the answer. You just need to get your hands on a good SMS service provider in Kenya.

Location: Kenya

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